Aspinal of London x Murder on the Orient Express

 

THE CHALLENGE

Aspinal of London is the quintessential English luxury lifestyle brand offering women’s designer handbags & purses, men’s wallets & luxury leather gifts. With London Fashion Week on the way, the client was keen to create a unique partnership that would create the best possible exposure for their brand.

 

OUR THINKING

We thought that a movie partnership would offer a great brand collaboration to generate maximum exposure. We then realised that the 20th Century Fox blockbuster Murder on the Orient Express was due for release in autumn 2017 – as the film has a luxurious vintage setting and was due to come out shortly after London Fashion Week we thought this offered a perfect match for Aspinal’s new collection.

 

SHINE’S SOLUTION

We negotiated collaboration between 20th Century Fox and Aspinal, who created a capsule collection of vintage travel products inspired by the film that reflected the understated elegance and style of the period.

Aspinal themed their whole September London Fashion Week SS18 show around the collection and launched the collaboration to VIP guests including brand ambassadors, celebrities, fashion editors from all luxury magazines, top bloggers and friends of Aspinal. We consulted on the event, which took place at Claridges London. As well as helping to run the event on the day, we secured additional high profile guests such as Olivia Palermo and Binky Felsted.

Following on from the launch, Aspinal themed their Christmas windows across all of their stores nationwide to coincide with the film premiere and ran competition activation across all stores to win a trip on board the Orient Express.

 

THE RESULTS

The London Fashion Week launch attracted over 1000 guests and secured coverage in fashion press and online through influencers.

Timing the collaboration to coincide with the release of such a highly anticipated film offered the perfect platform to promote Aspinal's fabulous new collection!

 

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