During the crowded Easter period, we wanted to give audiences a money can’t buy experience ‘A View from Imagination’, turning the iconic landmark purple. This unprecented, award winning partnership was a multi-pronged strategy including cast performances, scenery props with larger-than-life sweets and chocolate adorning the trees at Southbank, immersive experiences in themed rooms of the London Eye to create crazy confectionary to win competition tickets, to meeting Professor Pop within the London Eye pod who introduced and ran games for children who had bought tickets for this special double rotation experience. And we didn’t forget about the adults and non-families, for them we launched the ‘Hotel Chocolat Chocolate Tasting Experienve’, which offered visitors prosecco and chocolate during their experience. The results for this were outstanding as sales for the show, in comparison to the previous Easter period, were up 37%.
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