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National Geographic Traveller produced a short documentary on the Come From Away story to increase awareness and understanding of the narrative as well as highlighting the emotional and human interest stories of those who, due to unfortunate circumstances, found themselves in Newfoundland. The video was hosted on National Geographic’s Youtube channel (9.8 million subscribers), supported by banner advertising across the National Geographic Traveller website linking to a competition to win a VIP London Theatre Break to see Come From Away and in their newsletter sent to 24,000 subscribers.
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