We implemented a social media influencer campaign to reach a younger audience. The influencers produced content promoting the show, including a unique discount code for their followers, and reviews on their channels / vox pops.
With a combined following of 1.1 million, the influencers reported a total of 93k active engagements:
15 instagram influencers
58 posts/story on the night
143,185 likes / story views
£19,464 media value of posts and stories
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