The seminal pop-bible, ‘SMASH HITS’, made an iconic return for a one-off special to launch the debut of &Juliet, appealing to the nostalgia of 90’s pop music at the show’s heart and highlighting the success of Max Martin. Original interviews were secured with Jessie J, Adam Lambert, and members of NSYNC. 50,000 issues of the one-off special were distributed to a selection of central London stations, delivered ‘brand to hand’ on 4th November before the show’s opening on the 20th. This campaign was shortlisted by The Society of Box Office Managers, nominated for Innovation of the Year and ‘Campaign of the Year 2019’.
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