To celebrate MAMMA MIA!’s 20th anniversary we partnered with Hotel Chocolat for a sweet celebration over the Easter period. There was a bespoke MAMMA MIA! branded chocolate box sleeve that was distributed in a select number of stores across London. We also ran a competition to win a London Theatre Break to see MAMMA MIA! plus a Hotel Chocolat hamper which was promoted via inserts in all Hotel Chocolat Easter deliveries and online. Hotel Chocolat hosted an exclusive Chocolate Workshop event for some of the cast members to experience making their own chocolate in the Cocoa Vaults in Covent Garden. There were also MAMMA MIA! themed lock in events for the public to experience a chocolate tasting plus a twilight shopping experience, whilst listening to the music from MAMMA MIA!
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