To celebrate The Lion King’s 20th birthday in the West End, the show took over King’s Cross underground station with vinyl branding throughout, Rafiki performing the tannoy safety announcements, and an experiential space showcasing the iconic costumes and props. There were also busking spot takeovers for impromptu performances from the cast to further surprise and delight commuters and coverage on Transport for London’s social media channels throughout the campaign. King’s Cross has an average of 250,000 commuters walking through the station every day, ensuring high impact for the campaign.
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