We created a joint ticket package with the Bridge Theatre and London Zoo at Christmas for audiences to experience the magic of the show and meet the real-life Aslan at the zoo. As part of the Zoo’s enrichment programme, we created a scratching post but made to look like the infamous lamppost from Narnia and it was placed in the lion’s enclosure at London Zoo, to recreate the amazing and immersive moment within the show. The image of Bhanu (London Zoo’s Aslan), showing him enjoying his new scratching post within the enclosure was featured in the Evening Standard's 'Pictures of the Day' – a great PR moment. A competition also ran to highlight the partnership with reciprocal marketing exposure at both venues.
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